WcDonald’s
An Immersive Projection Mapping Experience
🏆 Adweek Experiential Awards, Best Consumer Activation
🏆 ANA Multicultural Excellence Awards, Grand Prize Winner in Experiential Marketing
🏆 The Drum Experience Awards, Gold in Integrated Experiential Activation
🏆 ANA Multicultural Excellence Awards, Grand Prize Winner in Experiential Marketing
🏆 The Drum Experience Awards, Gold in Integrated Experiential Activation
Insight:
Anime transforms the messy and mundane aspects of everyday life into art, and we’re here to show that Anime + McDonald's sees your passions, stories and struggles as epic endeavors worthy of art.
Idea:
We crafted the ultimate WcDonald’s fan experience by building an immersive makeover from scratch, leveraging visuals from animations made by a renown Japanese anime artist, Acky Bright, to authentically tap into the evergrowing anime community. Touching every corner, we allowed fans to step into a realm of sheer fantasy – a world where they are not just observers, but the protagonists of their own story by directly interacting with the projection art that engulfs the environment around them.
Role: Art Director
Results:
︎ OpenTable reservations sold out in under 30 minutes
︎ 1,200+ attendees
︎ 4 Billion+ Earned Impressions
︎ 90%+ of attendees giving rave reviews
︎ Widespread media coverage + celebrity endorsements
︎ $15,000 in exclusive merch sales
︎ Solifidied WcDonald’s status as a cultural icon
︎ OpenTable reservations sold out in under 30 minutes
︎ 1,200+ attendees
︎ 4 Billion+ Earned Impressions
︎ 90%+ of attendees giving rave reviews
︎ Widespread media coverage + celebrity endorsements
︎ $15,000 in exclusive merch sales
︎ Solifidied WcDonald’s status as a cultural icon
... and we even got Usher to walk in the doors impromptu ... 😎️😎️😎️