The Product:
As the first Asian-inspired sparkling water, Sanzo was founded by a Filipino-American looking to share traditional Asian flavors with an all natural and modern taste, finding success in a time when Asian hate crimes were on the rise.

The Insight: Sanzo is in a unique position to use their voice and story authentically, building spaces where Asian-American voices are loud and purposeful; a place where bold flavors meet bolder voices. 

My Role: Art Director, Illustrator, Designer
Partner: Sage Bazan