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NASCAR x Jujutsu Kaisen x McDonald’s
McDonald’s Golden Access
Insight:
A multitude of communities come together in one weekend: NASCAR enthusiasts, anime lovers and the Chicago population - creating something that engages and sparks curosity is key.
Idea:
The Garage Break Room leans into the NASCAR aesthetic, all inspired by anime culture: featuring Gaschapon machines, digital racing games and special prizes.
The Garage Break Room leans into the NASCAR aesthetic, all inspired by anime culture: featuring Gaschapon machines, digital racing games and special prizes.
What is Golden Access?
Golden Access gives fans exclusive access to unforgettable prizes and experience upgrades at special events, highlighting the commitment to accessibility and multicultural youth.
Jujutsu Kaisen (JJK) Partnership: McDonald’s x JJK teamed up to launch the JJK Special Grade Garlic Sauce for a limited-time only.
McDonald’s partners with the most iconic anime shows, with Jujustu Kaisen (JJK) being the main star at NASCAR.
Role: Creative Lead, Art Director, Designer
Agency: We Are Social + The Narrative Group
Jujutsu Kaisen (JJK) Partnership: McDonald’s x JJK teamed up to launch the JJK Special Grade Garlic Sauce for a limited-time only.
McDonald’s partners with the most iconic anime shows, with Jujustu Kaisen (JJK) being the main star at NASCAR.
Role: Creative Lead, Art Director, Designer
Agency: We Are Social + The Narrative Group
The Garage Break Room combines the love of Gaschapon arcade machines in Japanese culture with the excitement of a digital racing game inspired by NASCAR.
We created and produced a mobile NASCAR game that reveals your ultimate Golden Access prize.
All to give out super special prizes and event upgrades to those who won. Everyone left with the best fries, a cool interactive experience and an exclusive meet-and-greet from NASCAR driver, Bubba Wallace.
