Moonpie
The Problem:
MoonPie was the snack left behind. It felt a little out-of-touch with reality, so we propelled it forward into the future.
The Insight:
MoonPie is the obscure road trip snack that travels with you, everywhere you go.
The Idea:
Tasting a MoonPie is the key to an alternate dimension filled with chocolate, graham cracker, and marshmallow goodness.
My Role: Art Director, Designer, Illustrator
CW: Cate Salony
![](https://freight.cargo.site/t/original/i/a4af81c8ea33e3f32f0421895e0004114b225e98955301567a3fe313714a0477/GC-FINAL.jpg)
![](https://freight.cargo.site/t/original/i/cda902203982147a888f4fb4a1830cb7c18e4fefd90fefe0ad51d617f6329ca8/marshmallow-FINAL-.jpg)
![](https://freight.cargo.site/t/original/i/de4eded1095bd1a900ee93ad9a18c33756eebce39c6c619969b22f55be13ee0f/CHOCO-FINAL.jpg)
![](https://freight.cargo.site/t/original/i/4806e4f99258a2ef4e3b78a660c0d6704f0e5c1fce07e8a2322cbddaf544cf1b/STUNT.jpg)
![](https://freight.cargo.site/t/original/i/ab892407ff544c713cf854ff10231b4d049a06fd2d074238d7b66165f67fc595/SOCIAL-MEDIA-EXP.jpg)
![](https://freight.cargo.site/t/original/i/2b75487de3cc79384e9cb1cdd9096ee9cc31759c1a52b2abb24aa5c2bc2276a0/MAP.jpg)