The Problem:
MoonPie was the snack left behind. It felt a little out-of-touch with reality, so we propelled it forward into the future.

The Insight:
MoonPie is the obscure road trip snack that travels with you, everywhere you go.

The Idea:
Tasting a MoonPie is the key to an alternate dimension filled with chocolate, graham cracker, and marshmallow goodness.

My Role: Art Director, Designer, Illustrator
CW: Cate Salony