Modelo

Custom Shop

Insight:
One of the truest marks of an artist is that they don’t own everyday items—they always put their own unique spin on them.

Idea:
We’re rolling around the country with our Modelo Custom Shop, working with local artists to customize limited-edition gear LIVE on-site, complete with a custom Modelo vehicle.
Role: Art Director
Toured Cities: NYC, San Francisco, Chicago, Miami, Denver, Detroit, Boston, Washington D.C, Houston, Dallas, Indianapolis, Nashville
Agency: Momentum Worldwide

Van Fabrication

Artist Designs

Event Photos