McDonald’s All-American Games
The McDonald’s All American Games (also known as McDAAG) is an institution, spanning over 49 years. Every year, McDAAG hosts a week-long series of events and activations that celebrate only the best 48 young basketball athletes in the U.S. Partnering with Adidas, Wilson, and Fanatics, while amplified by artist collaborations and big-name celebrity talent, McDAAG never fails to fuel energy into this pivotal moment for the future stars of basketball.
Idea:
We turn everyday places into key moments in basketball culture, inspired by music and fashion, every single year.
Talent Overview:
Glorilla, BIA, Lil Yatchy, Cash Cobain, Angel Reese, Jalen Rose, Kendrick Perkins, Kendall Hurns, Ari Chambers, Monaleo, That Mexican OT, and Playa Society.
Role: Creative Lead for Players Celebration, Art Director, Designer
Agency: We Are Social + The Narrative Group
2025 McDAAG: Brooklyn, New York
We showed up for 3 major moments: Player’s Celebration, Sprite Jam Fest, and The Games. Working with key players in basketball and celebrity culture, we knew exactly how to initiate the conversation, even going so far as to create our own merchandise line with Playa Society, as featured in Complex.
2024 McDAAG: Houston, Texas
We took over Houston, Texas, and showed up for the community by activating 3 events: Houston Takeover, Player’s Celebration, and The Games - even going as far as creating our own digital game, Virtual Hoops.
See you at McDAAG 2026 😳️