Le Labo

The Product:
A luxury perfume based on creating artistically driven, personalized experiences through niche and soulful fragrances.

The Insight:
Scents can evoke moods and are strongly tied to experiences and memories.

The Idea:
Le Labo creates 360 sensorial experiences featuring their most loved scents.

My Role: Art Director, Designer
CW: Naomi Arce-Chang