︎ Amy Lim ︎
Art Director n Artist
based in NYC

Le Labo 


The Product:
A luxury perfume based on creating artistically driven personalized experiences through niche and soulful fragrances.  

The Insight: 
Scents can evoke moods and are strongly tied to experiences and memories.

The Idea: 
Le Labo creates 360 sensorial experiences featuring their most loved scents.





AD: Amy Lim
CW: Naomi-Arce Chang




















hi, hello, welcome!! I’m Amy Lim ︎
Very excited to have you here!! I hope you’re doing well in this weird loopy time.

Every nook n cranny of this website is something I am proud to put into the world, but between you n me ... my favorite page is Ugly Desserts.

Stay safe, stay healthy ︎