McDonald’s All-American Games

2024-2026

The McDonald’s All American Games (aka McDAAG) is an annual basketball institution, spanning over 49 years.
We celebrate the best 48 young basketball athletes in the U.S. for one packed week, amplified by artist collaborations, celebrity talent, and brand partnerships.

2026: Phoenix, Arizona

+ Merch Collection Designer

Events:

Alumni Dinner
Players Celebration
Sprite Jam Fest
Game Day

I designed the official 2026 merch collection, selling out during Game Day. Worn and loved by fans, alumni, clients, and talent.

2025: Brooklyn, New York

Events:

Players Celebration
Sprite Jam Fest
Game Day

A private boat party and Game Day at Barclays Center

Talent: GloRrilla, Cash Cobain, Playa Society, Angel Reese, Jalen Rose, Ari Chambers, and Ellie the Elephant

2025: Houston, Texas

Events:

Houston Takeover Fan Experience
Players Celebration
Game Day

Talent: Lil Yatchy, BIA, Kendrick Perkins, Kendall
Hurns, Monaleo, That Mexican OT

Agency: We Are Social

Amy Lim is an Art Director and Designer in Brooklyn, NY.