We launched the 2026 Hot Wheels Brick Shop collection in Austin, Texas to prove one thing: we’re Built Different.
Under neon garage lights, we sparked pure hype with museum-grade displays, private car confessionals, and exclusive chats with Hot Wheels experts. 
The ultimate showstopper? Rolling in a real-life, blazing orange '71 Lamborghini Miura to match our hyper-detailed physical builds.

Agency: We Are Social