WcDonald’s
🏆 Adweek Experiential Awards, Best Consumer Activation
🏆 ANA Multicultural Excellence Awards, Grand Prize Winner in Experiential Marketing
🏆 The Drum Experience Awards, Gold in Integrated Experiential Activation
We crafted the ultimate immersive WcDonald’s fan experience: fans became protagonists of their own story by directly interacting with programmed projection-mapped art that engulfed the environment around them. Leveraging visuals from episodes made by a renowned Japanese anime artist, Acky Bright, for this campaign, WcDonald’s authentically tapped into the ever-growing anime community through the realm of sheer fantasy.
🏆 ANA Multicultural Excellence Awards, Grand Prize Winner in Experiential Marketing
🏆 The Drum Experience Awards, Gold in Integrated Experiential Activation
We crafted the ultimate immersive WcDonald’s fan experience: fans became protagonists of their own story by directly interacting with programmed projection-mapped art that engulfed the environment around them. Leveraging visuals from episodes made by a renowned Japanese anime artist, Acky Bright, for this campaign, WcDonald’s authentically tapped into the ever-growing anime community through the realm of sheer fantasy.
▪ 1,200+ attendees
▪ 4 Billion+ Earned Impressions
▪ 90%+ of attendees giving rave reviews
▪ Widespread media coverage + celebrity endorsements
▪ $15,000 in exclusive merch sales
▪ Solidified WcDonald’s status as a cultural icon
Agency: We Are Social