McDonald’s All-American Games
2024-2026The McDonald’s All American Games (aka McDAAG) is an annual basketball institution, spanning over 49 years.
We celebrate the best 48 young basketball athletes in the U.S. for one packed week, amplified by artist collaborations, celebrity talent, and brand partnerships.
We celebrate the best 48 young basketball athletes in the U.S. for one packed week, amplified by artist collaborations, celebrity talent, and brand partnerships.
[Added Role: Merch Collection Designer]
- Alumni Dinner
- Players Celebration
- Sprite Jam Fest
- Game Day
In addition to art directing events, I built and designed the official 2026 merch collection, selling out during Game Day - worn and loved by fans, alumni, clients, and talent.
Talent: Metro Boomin, Kahleah Copper, Baron Davis, Diana Taurasi, Cam Wilder, Stud Budz, and more
- Players Celebration
- Sprite Jam Fest
- Game Day
A NYC takeover with a private boat party and Game Day at Barclays Center.
Talent: GloRrilla, Cash Cobain, Playa Society (featured on Complex), Angel Reese, Jalen Rose, Ari Chambers, and Ellie the Elephant
- Houston Takeover Fan Experience
- Players Celebration
- Game Day
An in-store neighborhood block party, a digital game, and 2 live performances at Games.
Talent: Lil Yatchy, BIA, Kendrick Perkins, Kendall Hurns, Monaleo, That Mexican OT
Agency: We Are Social