The Product:
Dissolvable mints that literally make your mouth water (or as they say, “sparkle”). This non-psychoactive product provides
relief and stimulation to fight dry mouth, creating a sensation that feels similar to pop rocks. Not to mention, they’re super
weird and fun to eat.
The Problem:
Flintts Mints is a niche, emerging brand, unfamiliar to the public.
The Insight:
By creating an unforgettable, attention-grabbing campaign, people can feel the sensation of Flintts mints for themselves;
to take a trip for their own taste buds.
Dissolvable mints that literally make your mouth water (or as they say, “sparkle”). This non-psychoactive product provides
relief and stimulation to fight dry mouth, creating a sensation that feels similar to pop rocks. Not to mention, they’re super
weird and fun to eat.
The Problem:
Flintts Mints is a niche, emerging brand, unfamiliar to the public.
The Insight:
By creating an unforgettable, attention-grabbing campaign, people can feel the sensation of Flintts mints for themselves;
to take a trip for their own taste buds.
Smeg
The Product:
Smeg is a home appliance brand rooted in corporate social responsibility, clean lines and Italian design.
Grailed
The Product:Grailed is an online resale marketplace specializing in menswear and luxury fashion.
The Problem + Insight: Mystery surrounds the Grailed brand. It embodies so many visions, styles and categories of fashion, making it hard to comprehend all at once. It’s origins, purpose and deep-rooted community make it heard to pin down. Being a Grailed user feels bigger than the typical online shopping experience - enter the Grailed Secret Society.
The Idea:
The Grailed Secret Society acts as a way to educate the regular member in a captivating way through an accessible community that is tracked through a hidden website. By balancing exclusivity and obtainability, the mystic that surrounds the brand is the driving force that attracts new and ongoing customers to join the society for themselves.
AD/CW: Amy Lim
AD/CW: Megan Little
AD/CW: Megan Little
Sanzo
The Product:The first Asian-inspired sparkling water, Sanzo was founded by a Filipino American looking to share traditional Asian flavors with an all natural and modern taste.
The Problem:
As a startup, Sanzo is gaining momentum very quickly, all in the time when Asian hate crimes are on the rise.
The Insight:
As an Asian-owned business, Sanzo is in a unique position to use their platform and voice authentically - to fight for their mission of celebrating Asian cultures and to be bold while doing it.
MoonPie
The Problem:
MoonPie was the snack left behind. It felt a little out-of-touch with reality, so we propelled it forward into the future.
The Insight:
MoonPie is the obscure road trip snack that travels with you, everywhere you go.
The Idea:
Tasting a MoonPie is the key to an alternate dimension filled with chocolate, graham cracker, and marshmallow goodness.
